hayati
Hayati is building a modern Arabic food brand that honors its roots while feeling fresh and design-forward. The debut Palestinian-style Green Za’atar packaging pairs a sleek tin with a funky serif nodding to Arabic culture, supported by playful graphics and a reimagined evil eye that radiates energy, warmth, and optimism.
A vibrant palette reflects founder Yasmine’s identity, while every detail—from typography to patterns—creates a sophisticated, approachable system that introduces her culture and invites a new generation to the table.
Agency: Parts & Labour
Creative Direction & Design: Savannah McAnally
Illustration: Jen Johnson