📁 PORTFOLIOSavannah Anatoli McAnally📍 Los Angeles, CA
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OLLY Body Care



For OLLY’s first-ever body care launch, the Mood + Skin collection extends the brand’s signature “inside-out” wellness ethos into personal care. Inspired by the disruptive design of OLLY’s core vitamin line, the visual system combines eye-catching colors and mesmerizing patterns with a straightforward hierarchy and silver foil accents that signal premium quality. Alongside building the packaging design system and brand identity for the category expansion, the work also encompasses art direction for photography and creative direction across paid social and digital assets—shaping a 360° launch campaign with a cohesive presence across retail and ecommerce.

VP of Creative: Elise Crevier
Creative Direction: Savannah McAnally
Design: Morgan Wren, Yoona Bae, Savannah McAnally
Copy: Shira Karsen, Chris Ku
Photography: Dan Saelinger, Jonny Marlow