Rosey
Thrive Market knows your home is your happy place—even when life gets messy. Our goal was to create a home cleaning brand that embodies that sentiment. Meet Rosey.
Rosey’s design system leads with scent cues that highlight high-quality, planet-friendly ingredients. Hand-crafted illustrations and a soft serif typeface establish an approachable visual language that pops on digital shelves.
We developed a scent-forward, customer-focused architecture. Insights from Thrive Market members informed visual cues, front-of-pack call-outs, and the overall brand language, ensuring the design resonates with eco-conscious shoppers.
Creative Direction: Elise Crevier
Art Direction: Savannah McAnally
Design: Anat-Erez Fellner, Julie Tran, Savannah McAnally
Illustration: Mo Newman
Photography: Matthew Schulert, Elisha Knight