Thrive Market Brand Campaign
Grocery prices are rising, quality is dropping, and personalization has gone out the window. Thrive Market is raising grocery standards—offering more of the brands you love, more savings, and more convenience without impacting the planet. To spread the word, we created an OOH campaign.
Pithy taglines capture attention while striking visuals let the products shine. Photography is grounded in vibrant backgrounds, warm sunlit imagery, and simple sets. The concept is flexible and repeatable, creating a campaign that is memorable, adaptable, and visually distinct.
Creative Direction: Elise Crevier
ACD: Savannah McAnally
Art Direction: JP Danley
Design: Kellie O’Hara
Copy: Shira Karsen, Laura Levin
Photography: Matthew Schulert, Elisha Knight