Thrive Market Goods
Thrive Market Goods, one of six owned brands with 700+ skus, began rebranding to differentiate it from competitor private label brands and evoke the superior quality and value of the products to best perform on an e-commerce platform. The challenge was unifying diverse categories while maintaining clarity and visual impact across a wide range of pantry essentials.
We created an adaptable and focused design architecture that visualizes Thrive Market’s brand values and works across hundreds of different packaging structures and substrates. The visual language is irresistible, bold, and counter-worthy—vibrant colors, expressive patterns, and clean typography that connect products across categories.
Creative Direction: Elise Crevier
Art Direction: Savannah McAnally
Design: Anat-Erez Fellner, Kellie O’Hara, Julie Tran, Savannah McAnally
Photography: Matthew Schulert, Elisha Knight