wellmade
Thrive Market’s supplement brand, WellMade, needed a modern approach to stand out in the better-for-you space. Our goal was to create a packaging system that could adapt across hundreds of SKUs while reflecting the brand’s clean, health-focused ethos.
We developed a robust, flexible design architecture that balances clarity, hierarchy, and visual interest. Thoughtful typography, color coding, and adaptable layouts allow the brand to thrive across various substrates, bringing a modern, approachable feel to the supplement aisle while keeping the system cohesive and extendable for future growth.
Creative Direction: Elise Crevier
Art Direction: Savannah McAnally
Design: Anat Erez-Fellner, Casey Coyle, Savannah McAnally
Photography: Matthew Schulert, Elisha Knight