WonderWonder
What happens when a studio makes their own product and asks you to lead? WonderWonder, baby. From product development to branding, this project was the brainchild of creative women who needed a sidekick with kick.
We uncovered a market white space: energy products largely speak to men or athletes. Meanwhile, women are experiencing record levels of fatigue—juggling work, home, self-care, social oblgations, the weight of persistent gender bias, etc. etc. 🥴 The few energy brands that do target women are soft and passive, and our female-led creative team knew women to be anything but.
So we created WonderWonder: a clean energy product with natural ingredients, calm sustained energy, and great taste. The brand is bold, empowering, and unseriously serious—supported by a research-driven identity and e-commerce launch on Amazon, complete with A+ content that conveys the product’s unique benefits and distinctive voice.
Agency: Meaningful Works
Partner: Stephanie Kuga
Design Direction & Packaging: Savannah McAnally
Art Direction, Design, & Photography: Summer Woodward
Copy: Dana Tiel
UX/UI: Madalyn Lee & Kristy Toyoda